Comparing the Production and Marketing Concept

Question: Compare the production and marketing concept. Answer: The product concept can explain as the consumers desire products and services, which have superior quality, performance, and attributes as opposed to other products available in the market. Ahead of marketing, any product marketer analyst recognizes the product concept to provide the finest product to meet customer demand. In product concept, the customer demands are given top priority. The marketing concept is a business philosophy thatis significant to reach the organizational objective. The basic purpose of a business organization is that it becomes more successful in comparison to its competitors in generating, distribution, and communication with customers. The marketing concept relies on four principles:target market, customer desires, integrated marketing and profitability. Themarketing conceptconsiders in the pull strategy and states that a marketer needs to create the brand equity and image that consumers will prefer in context with the other existing competitors in the market. McDonalds is the leading fast food retail chain known globally. It has a strong brand equity and image throughout the globe. After analyzing the marketing strategy of McDonalds, it can state that it follows the product concept to build the strong brand image in the competitive market. The company has a diversified product line according to regional differences and customer demand. For instance, McDonalds as started veg menu to capture the extensive fast-food market in India. The organization also has sets of standards to maintain the quality control of service and product resources. McDonalds has a strong promotional and marketing to maintain communication with customers to receive complaints and grievance.